The Macallan unveils its much-anticipated masterpiece – The Macallan Colour Collection. This range of exceptional whiskies is a tribute to the brand's unwavering commitment to natural color and the profound influence of sherry seasoning.
The Macallan Colour Collection Unveiled
Picture this: The lush artistry of sherry seasoned oak casks, the heritage of The Macallan Estate, and the vivid shades of nature come together to create The Macallan Colour Collection. This global travel retail exclusive is a celebration of not just whisky, but the enchanting hues that emerge from the maturation process.
With a new visual identity crafted in collaboration with visionary US graphic designer David Carson, the range captures the essence of Jerez – a land of historic vineyards and fine wines that birth the sherry seasoned oak casks.
From Gold to Burnished Chestnut
Let your taste buds rejoice as The Macallan Colour Collection presents five age statement single malt Scotch whiskies. This range brings back the allure of age statement whiskies to The Macallan's global travel retail offering. From the inviting gold oak tones of the 12 Years Old to the majestic burnished chestnut hues of the 30 Years Old, each whisky is a journey through the radiant spectrum of colors. These tones are born from the craftsmanship of The Macallan Whisky Mastery Team, who ensure that the sherry seasoned oak casks bring out the whisky's rich and fruity character.
The Harmony of Flavors
Crafted predominantly from sherry American oak casks, The Macallan Colour Collection also features a subtle touch of European oak. This thoughtful blend results in a harmonious and beautifully balanced range of whiskies that enthrall the senses and paint a vivid palate of flavors.
Packaged with Purpose
The packaging of The Macallan Colour Collection is a masterpiece in itself. Designed by David Carson, a longtime partner of the brand, the packaging reflects the whisky's character within. The colors chosen for each expression complement the shades of the whisky and capture the essence of Jerez's terroir. The wooden boxes for the 21 Years Old and 30 Years Old whiskies are crafted from sustainable oak forests, showcasing The Macallan's dedication to both craftsmanship and sustainability.
Discover The Macallan Colour Collection
As you step into the mesmerizing world of The Macallan Colour Collection, Changi Airport's Terminal 3 Departure Hall transforms into a realm of whisky wonder.
From 1 September to 18 October 18, 2023, an exclusive Southeast Asia pop-up awaits, featuring an interactive augmented reality (AR) experience that engages and enlightens. Delight in personalizing your bottles through an exclusive gifting ritual, indulge in a tasting experience, and truly immerse yourself in the journey of these remarkable whiskies.
Unveiling the Price of Pleasure
Let's not forget the thrill of acquiring these liquid gems. Here's the breakdown of the prices for each whisky in The Macallan Colour Collection:
- The Macallan Colour Collection 12 Years Old – SGD109/USD80
- The Macallan Colour Collection 15 Years Old – SGD224/USD165
- The Macallan Colour Collection 18 Years Old – SGD475/USD350
- The Macallan Colour Collection 21 Years Old – SGD1,485/USD1,100
- The Macallan Colour Collection 30 Years Old – SGD6,000/USD4,455
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