We keep hearing that our planet is doomed. Humanity is doomed. Our future is doomed. So what's the point in trying to create a better future? What could a better future even look like? What should we be aiming for?
This is where the arts can play a powerful role. Bringing imagination, beauty and hope to the forefront of the conversation.
The Royal Academy of Engineering's Engineer the Future collection shows us an engineering-led net zero carbon world in 2050 via reimagined Impressionist masterpieces from Monet, Van Gogh, Constable and Pissarro (with the help of modern day artist Ashly Lovett).
Global Action Plan's Flickers of the Future movement works with young creatives to portray visions of a sustainable future, giving us all a window into the world that the next generations want to live in (which interestingly doesn't look that futuristic at all, but is actually much slower and simpler). The gallery shows visions of our future food, fashion, living spaces, circular economy, transport, working habits and more.
Similarly, Purpose Disruptors' Good Life 2030 campaign used the skills of advertisers from three top global agencies to create compelling visions of the future in 2030 according to their research of what 'a good life' means to the UK public. The films that they created were screened at COP26 and can be watched here.
albert's Planet Placement provides guidance and case studies to help the global film and TV industry to create content that supports a vision for a sustainable future. After all, on-screen content is an area of art that reaches a huge proportion of the population on a daily basis - therefore it's one of the best opportunities to embed inspiration and start changing the narrative around climate change.
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